Rank With News accomplishes this by combining content strategy and content creation with placements in top-tier publications.

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

Google will now allow limited non-promotional use of prescription drug terms in ads, while keeping keyword certification ...

While Google’s newest campaign type, Performance Max (PMax), is devoid of keyword data, some new information may help advertisers better steer their efforts with the product. PMax campaigns are unique ...

Google Ads will automatically pause inactive keywords starting in June. Google Ads will automatically pause inactive keywords. Advertisers can unpause paused keywords if needed. Google is emailing ...

Negative keywords are coming to Google Performance Max campaigns, along with new insights and reporting. Google also plans to strengthen brand controls on Broad Match, expand AI features and much more ...

Creating a list of negative keywords allows marketers to block ads from showing for specific irrelevant terms and serving unwanted impressions or clicks across multiple campaigns. Marketers can create ...