Google Local Service Ads Tests Removing More Results Button

Google is testing removing the "more" results button for Local Service Ads within the web search results. Instead, you are ...
Search Engine Roundtable

Google Local Services Ads Direct Business Search Shows Your Ad On Branded Queries

Google Local Services Ads added a new setting named direct business search. This setting gives advertisers the option to show their ads when someone searches for your brand or business directly. Yes, ...
Search Engine Land

Google Local Services Ads vs. Search Ads: Which drives better local leads?

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...
MediaPost

Google vs. CitySearch (And Local Businesses): Round One

An Anaheim, Calif. florist reports that recent changes to the rating and review info in her Google Local listings and ads have had a negative impact on traffic and CTRs. Over the past week, she ...