A new update to Google’s search algorithm has top SEO consultants in agreement: The rules of Google have changed, and the old playbooks need to be rewritten. Earlier this week, Google released its ...

Rank With News accomplishes this by combining content strategy and content creation with placements in top-tier publications.

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness. Google’s Meridian uses advanced modeling to improve ad budget ...

Google claims that AI Overviews generate ad revenue equal to traditional search results. What this means for your marketing strategy. Google claims AI Overviews generate the same ad revenue as ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Google's Performance Max (PMax) campaigns are vital for businesses aiming for conversion-driven advertising in 2025. By ...

Overview AI tools improve marketing efficiency through automation and predictive analytics.Platforms like Jasper, Copy.ai, ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.