When the needle hit the records on DJ Kool Herc's turntable, launching hip-hop's start 50 years ago, the sound pushed a new culture into the arts, especially music and fashion. Hip-hop's conversation ...

This article has been handpicked from the Okayplayer editorial archives and included in our Hip Hop 50 collection as a noteworthy inclusion to the genre's rich and diverse narrative. The article has ...

A lawsuit over the line’s name shut down shop for well over a decade with André rebranding as Benji Bixby right in time for 2025’s Met Gala. In hip-hop, creating an apparel line beyond basic merch ...

Missy Elliott jewelry and nail detail. Since its inception in the 1970s, hip-hop has made a mark on culture. One of the main ways is through its impact on style, with hip-hop artists setting trends in ...

Now, many hip-hop artists use Custom Medals to commemorate their victories as proof of their creativity, personal style, and skill. In this way, the medals reinforce and perpetuate the core spirit of ...

Hip-hop has always been bigger than sound alone. From fashion and visuals to physical merchandise, artists build brands fans can recognize, wear, and belong to.