The NBA playoffs are heating up and so is this courtside trend! Save 50% on these celebrity-loved hoops at Simone I. Smith.

USMNT's Johnny Cardoso helps lift Atlético Madrid into Champions League semifinals despite World Cup uncertainty Johnny ...

Incoming Purdue center Sinan Huan participated in the Nike Hoop Summit on Saturday night in Portland, suiting up for Team ...

Live coverage begins at 7 PM ET on NBCSN and Peacock.

Big sparkle, smaller price.

The next generation of basketball stars will take to the court in Oregon on Saturday. Here's how to watch the annual showcase ...

What is a Hula Hoop? The hula hoop first found its fame as a children's toy. It's a round, plastic hoop that's meant to be twirled around the for as long as possible until it falls. Hula hoops come in ...

The future of women's basketball and of the USC Trojans was on display at the 2026 Nike Hoop Summit.