Add Yahoo as a preferred source to see more of our stories on Google. For instance, you might want to get your boss to listen to your opinion at work for the good of the business. Parents face an ...

When Napster and digital downloads upended the music industry in the early 2000s, most record labels responded with lawsuits. But one outlier, Apple, saw it differently. Instead of fighting the shift, ...

The need to master the art of persuasion isn't limited to politicians, lawyers and salespeople. "Knowing how to effectively convince someone to do something is important because it helps in creating ...