We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart f ...

Imagine meeting an important executive at a networking event. You’re keen to make a good impression. You have some recent accomplishments that you would really like to share, but you worry about ...