Add Outdoor Life (opens in a new tab) Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results. Freshwater anglers ...

You can’t bring in a buzzbait slowly because it will sink, which defeats the purpose of the lure. I already told you how the Bang-O lure is great for use when retrieved with no motion at all. A stiff ...

People debate the subject of the most exciting way to catch a fish. I know what method I think is most exciting. There is nothing more exciting than watching a fish attack a topwater lure. I fish a ...

CORNELIUS, N.C.--(BUSINESS WIRE)--Matt Lewis, an entrepreneur with many other successful businesses founded BassMooch in 2022. Lewis decided to follow his passion for fishing and started the journey ...

My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...

Lack of rain, high temperatures and low water levels have spawned a bloom in the Susquehanna River, and it’s not pretty for anglers. Think weeds. Think green slim. Think gobs of green goop on the line ...

We find ourselves back in the saltwater, this time using top water plugs targeting striper and bluefish. For attached your top water plug to your line, you can tie it direct, though I suggest using a ...

From an Alaskan guide coming out of retirement for one more shot, to must-have topwater bass baits, to the best soft plastic baits, these stories captured our Sports Illustrated fishing reader’s ...

BassMooch, a fishing lure and tackle company from Lake Norman, North Carolina develops an innovative topwater fishing lure for catching bass and names the lure after the founder's father. CORNELIUS, N ...

After walking away from a twenty-year guiding career in Alaska to write full time, I’m getting the chance to return for one more week on the water. This is the first installment of a ten-part series ...