The first thing to say is that rugby union needs money and attention. The second thing to say is that ITV needs money from advertising. Both fair enough. But the third thing to say is that many ITV ...

ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

ITV Racing, produced by ITV Sport Production, won Best Sports Programme for their coverage of Day One of the Cheltenham ...

ITV, the UK commercial broadcaster, has reinforced its rugby offering after securing a two-year extension to its long-standing rights agreement with Prem Rugby, English rugby union’s top-tier league.

ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will ...

ITV is to screen ads during live action of England rugby matches for the first time this week, it has announced. Samsung and Virgin Atlantic will be the first brands to trial the new format during the ...

ITV is gearing up for a ‘glamorous’ summer in New York while BBC Sport will present the bulk of its coverage of World Cup 2026 from a studio at home, according to a report. The BBC is expected to host ...