TV measurement company iSpot.tv has released a report designed to illustrate a need “for more precise ad buying” during live sports programming. The study, authored by iSpot VP of Sports Insights and ...

Add Yahoo as a preferred source to see more of our stories on Google. ISpot TV CEO Sean Muller. Looking to bring order to the Wild West of streaming TV for advertisers, measurement company iSpot.tv ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. TV ad measurement company iSpot has announced that it has received industry certification from ...

TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...

Are you a print subscriber? Activate your account. 13 hours 3 min ago By Tim Nudd - 16 hours 36 min ago By Tim Nudd - 18 hours 3 min ago 21 hours 58 min ago By E.J. Schultz - 21 hours 58 min ago By Ad ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...

NEW YORK — Paramount Global has agreed to measure and transact national TV advertising campaigns using iSpot currency metrics across both its media and streaming properties in the U.S. The CBS News & ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

NEW YORK—MobileFuse has announced an agreement with cross-platform measurement company iSpot.tv that will make iSpot.tv MobileFuse's preferred measurement solution. The use of iSpot’s Unified ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...

Paramount Global and TV measurement company iSpot.tv have announced an agreement to measure and transact national TV advertising campaigns using iSpot currency metrics across Paramount’s media and ...