Jools Lebron became a household name online after her signature phrase “very demure, very mindful” took off across social media — but she says the attention that followed came with a painful cost. In ...

Add Yahoo as a preferred source to see more of our stories on Google. Dave Kotinsky/Getty Images Jools Lebron, the trans TikToker behind 2024’s “Very Demure, Very Mindful” meme, is opening up about ...

Jools Lebron, the 32-year-old influencer who attained global acclaim with her "very cutesy, very demure" rhetoric in 2025, says going mega viral ruined her life, sending her down a dark path of ...

In a series of vulnerable TikTok posts, Jools LeBron (@joolieannie)—the creator of the mega-viral "so demure" video—shared her struggle with addiction, spending, and escaping the Hollywood machine.

The 32-year-old influencer achieved viral success overnight after she shared a video in which she coined the phrase, "Very demure, very mindful." ...

She now says she is focused on sobriety and rebuilding both her life and career Jools Lebron became a household name online after her signature phrase “very demure, very mindful” took off across ...