The curated wonderland of cute and viral merchandise sells Sanrio collectibles, anime figures, plushies of all sizes, ...

A cheery neon cloud beckons customers to come check out the newest business in downtown Corvallis: sarangHEY!, a kawaii- and anime-themed shop at 221 NW Second St. “When you look at the cloud, you’re ...

Named for the Japanese term for the sound of an excited heart beating, Doki Doki Kawaii Shop, in all its pastel glory, sits on Lakewood’s Madison Avenue. Kawaii refers to the Japanese culture of ...

You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...

If you’re familiar with Japanese culture, you know that kawaii is the cultural celebration of all things cute and adorable. The bright, sweet, and innocent kawaii aesthetic has taken over in recent ...