Most PPC teams still build campaigns the same way: pull a keyword list, set match types, and organize ad groups around search terms. It’s muscle memory. But Google’s auction no longer works that way.

Sept 27 (Reuters) - Let’s say you’ve seen billboards, social media promos and TV spots by a local personal injury lawyer for years, and then, bam, you’re hit by a bus. You survived with a few broken ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to ...

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google ...

PPC.io put together the highest paying keywords for Google for 2024. They broke it down amongst a dozen or so categories. ? EXAMPLE: We found an article from HubSpot claiming that “Houston Maritime ...

Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO) and AI Mode ad placements — addressing ongoing confusion among advertisers testing AI Max and ...

I often receive consultations like this from ad managers: "Even though I'm getting clicks, for some reason the CPA isn't improving." "Even though the budget is being fully spent, conversions aren't ...