The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from now on. The company has heavily invested in digital infrastructure in recent years, tripling the number of software engineers it employs since 2022, and aims to move away from outsourcing the brand to third party studios.

Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie characters and physical sets like the new Mario Kart one. But after decades of third-party studios making games with the Lego name on them,

LEGO is looking to make the virtual experience a bigger part of its brand, and that likely includes new games.

How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have announced they’re moving away from third-party video game development. Leaders of the toy brand,

Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, Lego boss Niels Christiansen said the company was increasing its focus on video game experiences created by its own teams, following years of partnerships with outside companies.

After 20 years of successful third-party Lego-branded video games, Lego is finally stepping into the industry itself, raising

LEGO has announced it's setting up its own video game development studio and will be bringing the production of LEGO titles in-house. Previously, the company has employed external teams like TT Games and Studio Gobo to make its brick-based games, but now the process will be handled internally.

According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who has been Lego's CEO since 2017, said in an interview that the company is ramping up to make some games in-house.

LEGO is creating an in-house game development studio to work on future projects, as well as to build new ties to outside brands for potential tie-ins.

After decades of outsourcing its video games to third-party studios, LEGO wants to take over development by setting up an in-house studio.

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