Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a ...

Many feel like LeBron James was trying too hard in his latest ad for Nike. On Monday, the apparel giant Nike announced the release of the Los Angeles Lakers star James’ latest signature sneaker for ...

LeBron James and Nike have a special relationship, and one that's lasted from before he even entered the league. The story of how James chose to sign with the massive shoe brand is the stuff of NBA ...

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...

Nike has long been one of the biggest brands in all of sports, having sponsorships with legends such as Michael Jordan, Kobe Bryant, Serena Williams, Tiger Woods and Cristiano Ronaldo. That’s not to ...

LeBron James debuted a new Nike LeBron 23 colorway inspired by his iconic 2002 Sports Illustrated cover during a win over the ...

LeBron James wore Drake’s NOCTA L’Art Bala Tech jacket in a Canyon ad, sparking buzz online. See the moment and what it means.

Nike has introduced the LeBron XXIII, the latest chapter in LeBron James’ iconic sneaker line, alongside the Forever King apparel collection. Together, the releases blend Nike’s leading innovation ...