What dominates home services search: 2026 study of Local Services Ads, Google Ads, and the Local Pack

WebFX reports indicate that Local Pack dominates home services searches, appearing in 98% of queries, while Local Services ...

Google Is Bringing Local Services Ads Into Google Ads

Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, with bidding, reporting, and ...
Search Engine Land

Google Local Services Ads vs. Search Ads: Which drives better local leads?

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...
Search Engine Roundtable

Google Local Services Ads Broad Search Details Added To Help Doc

Google added a lot more detail to a Google help document on using broad search for Local Services Ads. Google added a section on the setting, how to disable broad search, how to view leads from broad ...
Search Engine Land

How AI is reshaping local search and what enterprises must do now

AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and relevance. AI is no longer an experimental layer in search. It’s actively ...