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Vintage photos show what it was like to eat at McDonald's in the 1970s

The McDonald brothers had opened their small burger and barbecue joint in 1940, and when Kroc visited them in 1954, he saw ...
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McDonald's McValue Strategy Under Scrutiny: The Evolution of Dollar Menus Amidst Inflation and Customer Discontent

The fast-food industry has experienced profound changes over the past two decades, and McDonald’s has been both a pioneer and a reflector of these shifts. Once celebrated for its universally ...