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Mewing gains iconic status in Gen Z beauty culture

Discover why mewing has become a significant trend among Gen Z, promising facial enhancements using simple tongue posture ...
Business Insider

I'm a 24-year-old man who tried 'softmaxxing,' a less intense version of 'looksmaxxing,' for a week. I can say with confidence it's a toxic scam.

Several years ago, I stumbled upon a Reddit post encouraging men to chew gum for 16 hours a day. They weren't recommending it to address mouth or teeth issues — the post called the act "mewing" and ...