Today at IAB NewFronts, T-Mobile (NASDAQ: TMUS) announced a landmark strategic partnership with IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG). This ...

It was offered in good humor, and it got a laugh, but if there's any truth in it, one survey finding thrown out during the afternoon mobile panel at OMMA Global may explain why mobile advertising has ...

DT will create Green Media Products using Scope3 data, empowering brands and agencies to run high impact mobile campaigns with a reduced carbon footprint on DT's 100% direct supply The partnership ...

In the upcoming five years, AI is set to become as widespread as the internet itself. Marketers need to learn how to harness this new "utility" to develop innovative marketing strategies, automate ...