Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display ...

AppLovin (APP) is revolutionizing digital advertising and making mobile gaming a powerful channel for e-commerce.

Best Buy Company, Inc., is planning to air another Super Bowl ad during this year’s big game. Richfield-based Best Buy aired its first-ever Super Bowl spot in 2011, featuring pop sensation Justin ...

AppLovin's integrated platform revolutionized mobile game advertising, driving a 700% stock surge in 2024 and unlocking a multibillion-dollar market. The company excels in inventory, sell-side, demand ...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has released the findings of its report on the mobile game advertising sector in Southeast Asia ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

Mobile advertising company Liftoff has invited inspirational women working on some of the biggest mobile games to discuss their achievements, challenges, and future aspirations. This time, the focus ...

AppLovin is using AI to optimize digital ads by combining advertising technologies, gaming, and data. Here are a few more ...

Karandeep Singh Oberoi is a Durham College Journalism and Mass Media graduate who joined the Android Police team in April 2024, after serving as a full-time News Writer at Canadian publication ...

The streaming giant announced on Thursday that it is bringing video games to TV screens for the first time. The new games, ...