AI-generated logos feel human because they follow the same emotional rules that human designers use. They use psychology — ...

BARRINGTON, R.I. (WPRI) — The town of Barrington is asking for residents’ help deciding on its new logo. The town recently looked through more than 100 modern logo designs submitted by former and ...

James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

A stripped-back rendition of its 3D varsity style logo, the new Texas Tech logo features two overlapping 'Ts', depicted in a ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a senior editor and author of Notepad, who has been covering all things Microsoft, PC, and tech for over 20 ...

We've seen lots of backlash from sports fans over the years when teams have adopted simpler, more modern logo designs. The trend towards more minimalist designs has sometimes seen much-loved emblems ...

Hamilton Southeastern Schools unveiled its new logo — the first step in the district's $50,000 branding and $98,000 website overhaul. The school board approved the modern, new look Wednesday night ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

A hefty new monograph, Wilhelm Deffke: Pioneer of the Modern Logo (published by and Scheidegger & Spiess and the Berlin-based Bröhan Design Foundation) is bringing Deffke some long-deserved name ...