We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the basketball series. NBA 2K26 Season 2 will add iconic songs from previous 2K ...

Music and basketball are not only linked through years of joint development, they are pretty much impossible to separate. As the NBA All-Star Weekend in San Francisco approaches, the bond gets deeper, ...

NBA 2K has officially revealed the soundtrack for NBA 2K26, showcasing a diverse lineup of artists that blend hip hop, rap, and alternative sounds. The soundtrack includes music from Kendrick Lamar, ...

Steve Schnur can’t sleep. He calls it a blessing and a curse. In pursuit of the next great sports video game soundtrack, Schnur scrolls social media in the middle of the night, discovering new music ...

Fire up NBA 2K and before you ever play a game, before your player even breaks a sweat, the music grabs you. A bass line slides in, a hook catches and suddenly you realize you’re in the game. The ...

NBA 2K27 is bringing together some of the biggest names in hip-hop and R&B for its latest soundtrack. T.I., Larry June, Yung Miami, Dess Dior, J. Cole, Kehlani, Don ...

"Our partnership with 2K allows us to merge music, sports, and tech in an innovative way that feels authentic to the Bay Area," said Empire Founder/CEO Ghazi. "We've created an experience that shapes ...

NBA 2K26 Season 2 will add iconic songs from previous 2K games to its soundtrack, hitting fans with a dose of nostalgia while also showing off the series’ history of delivering memorable tunes for ...