The NBA's logo immortalized Jerry West's legacy. Whenever people see his silhouette dribbling the basketball, they remember his greatness and impact on the sport. For those who have been wondering why ...

The NBA announced on Wednesday that it has signed an apparel deal with Nike beginning with the 2017-18 season. The deal is an eight-year partnership. Financial terms were not immediately disclosed, ...

OKLAHOMA CITY — Tune into a December NBA Cup game, and you instantly know it’s an NBA Cup game by looking at the specially designed court (teams also wear special uniforms for those games). There are ...

The Orlando Magic unveiled a new logo and three new uniforms Tuesday as part of a rebranding for the franchise. As part of the rebrand, the Magic updated their logo to pay tribute to the team's iconic ...

Topps officially has the NBA card license. Again. That license had belonged to Panini exclusively since 2010. This is the second time that Topps has lost — and regained — the right to produce NBA ...

The old NBA Finals logo has been missed on the court more than usual this season, as the Indiana Pacers face off with the Oklahoma City Thunder. NBA Finals games used to feature a giant script "The ...

NBA fans were quite displeased with the rather bland look of the NBA Finals courts during Game 1 on Thursday night—so much so that it was a big topic on social media during the contest. Although the ...

The pageantry of the NBA Finals has been washed away in the digital age, leaving the championship series between the Oklahoma City Thunder and Indiana Pacers unrecognizable from any other January ...

The NBA will unveil five classic edition jerseys for the 2025-26 season, honoring legendary past designs. Early leaks and previews hint at nostalgia throwbacks for five franchises. Though not final, ...