When Black Sabbath released the doomed-to-fail Never Say Die! in 1978, the irony of the title was lost on nobody — including the band. Watch the video below to learn more about Never Say Die!, and ...

There are worse things to base a whiskey brand on than a horse who refused to die. In the early 1950s, a foal born in Kentucky was declared lifeless after a traumatic birth. He was revived, as legend ...

It’s an unfortunate reality of opening a spirits company in this day and age that you’d probably want to come up with a marketing hook before actually thinking about a product lineup. Quality liquid ...