Independent brand Never Say Die has received a top honor at the 2025 San Francisco World Spirits Competition (SFWSC) Top Shelf Awards. Its Rye Whiskey was crowned ‘Best New Rye of 2025' at the ...

The old sports adage “Never Say Die” belongs in the same sentence as Kentucky Downs for many reasons. The Ladies Turf Sprint run on August 30 just happens to be one of those. Once known as the Dueling ...

There are worse things to base a whiskey brand on than a horse who refused to die. In the early 1950s, a foal born in Kentucky was declared lifeless after a traumatic birth. He was revived, as legend ...

LEXINGTON, Ky. — This is the story of how a Kentucky-born colt helped launch the career of one of the most iconic rock-and-roll bands of all time, as well as an award-winning bourbon that follows in ...