Marketing Sherpa, in it's inaugural Online Advertising Handbook with 2008 Benchmarks, using both primary and secondary research, reports that less than half of advertisers use online display ads for ...

Marketers served 115.2 billion display impressions online last month--down about 7 percent from the 124.5 billion served in October, according to new data from Nielsen//NetRatings' AdRelevance. Still, ...

For the past decade, Google has dominated online advertising space with search ads that match advertisers with people who search for their products. But last month, Google put up an old-fashioned ...

In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights. Otilia Otlacan: Your company, Buysight (www.buysight.com ...

We study an online display advertising planning problem in which advertisers' demands for ad exposures (impressions) of various types compete for slices of shared resources, and advertisers prefer to ...

Online advertising was a hard sell from the beginning. Advertisers, like anybody who spends money on anything, like to have something they can hold in their hands. Of course advertising has always ...

The Competition Commission of India (CCI) has ordered an investigation into the alleged breach of antitrust rules by Google in the online display advertising services market through Google AdTech ...

In 2021, Apple announced a new feature of its mobile operating system that allowed users to opt out of being tracked. The update gave consumers who use iPhones and iPads the right to withhold the ...

FILE - The Google building is seen in New York, Feb. 26, 2024. (AP Photo/Seth Wenig, File) (Seth Wenig, Copyright 2024 The Associated Press. All rights reserved ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

ALEXANDRIA, Va. (AP) — Federal regulators who say Google holds an illegal monopoly over the technology that matches online advertisers to publishers are vastly underestimating the competition the tech ...