Pattern's Vibrating Flat Iron is designed to make straight, silky styling easy — with fewer passes. Here's how it compares to ...

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...

Left to right: Jill Marie Jones, Tracee Ellis Ross, Golden Brooks, and Persia White on the set of Pattern Beauty’s first-ever commercial. “Hair cocktailing is a common practice in our community: We ...

Actress Tracee Ellis Ross launched her haircare brand Pattern just shy of six years ago with the intention of making products designed to be layered and mixed together without flaking or pilling, a ...