Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

A successful new product launch takes research, planning and a skilled and knowledgeable marketing team. Only 25 percent of new product launches are successful, according to Trew Marketing. The ...

Design a strategic product vision and roadmap that aligns with corporate goals and motivates organizational alignment Analyze product opportunities using frameworks and AI-supported insights to inform ...

The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...

The best product launches employ a three-step process: assessment, strategy, and execution/enablement. In her role as Vice President at SAP’s Global Corporate Affairs, Dorit Shackleton leads strategic ...

Ashay Satav is a Product leader at eBay, specializing in products in AI, APIs and platform space across Fintech, SaaS and e-commerce. Model context protocol (MCP) has been the talk of the town lately, ...

This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

Before joining my current company, I spent over a decade climbing the corporate product management ranks at four Austin-based startups. That experience is why the first piece of advice I offer during ...

Many of today's most successful SaaS companies rely on a product-led growth (PLG) go-to-market strategy to scale their business. Think Dropbox, Slack, and, most recently, the pandemic-fueled growth of ...

Composite decking and railing products manufacturer Trex Company (NYSE:TREX) reported revenue ahead of Wall Street’s expectations in Q1 CY2025, but sales fell by 9% year on year to $340 million. Its ...