Chanel, Ralph Lauren and Nespresso each have their own dedicated “floor” in the virtual store that users can transition between by using the virtual elevator. The experience is designed to allow each ...

In the early 2000s, fashion brands had a realization: They could throw their inventory up on a website and ask customers to sift through it to find what they were looking for. Two decades later, the ...

Powered by Microsoft Azure OpenAI, new Ralph Lauren App feature puts brand’s iconic take on style in consumers’ hands Continuing a decades-long partnership, Ask Ralph was developed with Microsoft on ...

Ralph Lauren is known for its classics, but the brand has always embraced change when it comes to technology. It was one of the first fashion brands to launch e-commerce 25 years ago, in partnership ...

J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Continuing a decades-long partnership, Ask Ralph was developed with Microsoft on its Azure OpenAI platform and uses advanced conversational AI technology and natural language processing to understand ...