We're proud to announce the new crankbait series, the American Smelt and the Misty Minnow! Both style of crankbaits are hand-crafted to be lifelike versions of smelts and minnows. They come in a ...

Generic terms - they tell you everything you need to know about a product's relevance. You see kids throwing a plastic disc in the park or on the beach and you say they're playing Frisbee. The ...

I try a lot of bass fishing gear over the course of a year, and I always end up with a few absolute favorites. It’s been an exceptional year for new baits. This list highlights the best of the best.

Although big minnow imitating lures have been around for over a century, it seems like they really became part of big bass fishing culture in the late 1980s to early 1990s. Since then, there’s been an ...