SRAM have just announced details of a new brake lineup that sees the Avid name disappear in favor of bringing disc brakes under the SRAM parent brand. Named SRAM Guide, the new offering is a ground up ...

SRAM has just released details of a top-tier addition to the Guide brake line. The new SRAM Guide Ultimate sheds weight while introducing several new technologies intended to improve performance and ...

Without question, brakes are one of the most important components of a bike. Ask any aggressive rider what they want out of a brake, and the first thing most would say is tons of stopping power. Now ...

Fresh patent drawings reveal SRAM is continuing to work on a new brake and shift lever, which could be part of an updated – but yet to be released – Red AXS electronic groupset. In August 2023, SRAM ...

Just minutes ago, SRAM released some initial details on their replacement program and logistics for their recalled Hydro R levers and hydraulic RED 22 and S-700 rim and disc brake calipers. With just ...

After several hundred miles climbing, descending, sprinting and flat-out distance riding, my hands tell me they're most comfortable with SRAM. SRAM's Double Tap shifter technology has gained ...