Salesforce today announced the Lightning Experience, a major redesign effort spanning the company’s applications and devices. The effort starts with a revamp of the desktop version of Sales Cloud, ...

Global leaders in CCaaS and CRM expand partnership to help businesses drive more value from data and AI with Genesys Cloud CX and Salesforce Service Cloud This jointly released solution makes agent ...

Salesforce Inc. co-founder and Chief Executive Marc Benioff is articulating a bold vision for the next era of enterprise software. In an exclusive interview with theCUBE on April 25, Benioff outlined ...

Forbes contributors publish independent expert analyses and insights. Jack Kelly covers career growth, job market and workplace trends. Apr 07, 2022, 03:12pm EDT Apr 14, 2022, 02:05pm EDT This article ...

Chatbot service agents and more responsive AI-powered processes become available to Salesforce Service Cloud customers today — provided they have enough historic data for the machine learning to work ...

AI seems to be revolutionizing nearly every industry, and now two major players in the advertising world are coming together to utilize AI even more. In a new partnership announced this week between ...

The current CRM scene keeps advancing at a rapid pace, with innovative companies now leaning toward options combining ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.

Clara Shih rejoined Salesforce — after 11 years at a startup — as CEO of its biggest cloud biz. As CEO of its Service Cloud, she's bullish on AI to improve customer service, for end-users and agents.