Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with ...

Effective market segmentation not only identifies the most profitable customers—it also optimizes pricing, distribution, and new product development.

Demographic segmentation In this type of market segmentation, the population is divided based on variables such as age, gender, nationality, income, and occupation.

Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Market segmentation enables you as a marketer to compare marketing opportunities in different segments. This is possible via studying customer needs and their business potential, the level of ...

If we are considering the overall outdated mode of assessment that segmentation models seem to be stuck in, we should admit that segmentation models must evolve.

Jobs to be Done is a hot concept, but how can you put it to practical use in segmenting a market? This post explains how via a six-step process.