You might be doing social media but do you know what social media is doing for you? If the answer is no, then maybe it’s time to assess your key social media metrics, says Claire Weekes Social media ...

Follower Count and Growth Awareness Metrics Return on Investment and Impact Metrics Engagement Metrics Metrics and Analytics are Important Being a great Michigan Tech social media admin (SMA) involves ...

Let’s look at the best social media and digital marketing metrics to focus on when establishing or changing your brand image.

Instagram has added a couple of additional metrics for Reels creators, providing more data on your content performance, so you can optimize for the most valuable elements. First off, Instagram’s added ...

The smarter approach to social metrics The smartest social media teams don’t chase metrics—they reframe them around business outcomes, using psychology-backed strategies to guide measurement.

Social media metrics that go beyond likes and followers are vital for understanding renter behavior in a more nuanced way.

The relevance of social media "likes" and the advantages of other social media metrics.

In today's digital era, social media metrics – likes, follows, and subscribers – have become more than just vanity numbers. They are valuable assets that can be converted into substantial cash ...