Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

Industry Key Success Factors are the 5-6 core competenices that seperate the good from the great firms in an industry. You ...

Marketing operations (MOps) has never been more visible—or more misunderstood—than it is right now. As organizations race to adopt AI and automate everything from workflows to reporting, MOps ...

In an era where digital platforms reign supreme, influencer marketing has evolved from a mere trend to a fundamental component of modern advertising strategies. This approach transcends many ...

Camelot Strategic Marketing and Media CEO Sam Bloom (center) is pictured alongside his chief marketing office Alex Richter (right) and president Ben Cooper at their Dallas offices on Sept. 1. The ...

A strategic alliance is a formal agreement between two or more organizations to work together to pursue common goals and objectives. It involves a partnership in which the organizations share ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. An event planning company hired me as their fractional CMO to ...