Shopping for swimwear should be fun — after all, any occasion that calls for a swimsuit is, at the very least, vacation-adjacent — but, for too many women, it's a shopping excursion mired by ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." When it comes to swimwear, variety is everything—and yes, everyone needs a floral swimsuit in their life.

Steve Madden’s latest collection is making a splash. After nearly four decades of dominating the shoe and accessory categories, the brand is diving headfirst into swim. The company’s expansion is ...

Kim Kardashian showed off new styles from her SKIMS swim collection to her followers Kim Kardashian's new swim collection has landed. The 42-year-old reality TV star and business mogul just modeled ...

Nike is introducing a new line of swimwear that includes a full-coverage swimsuit and a swim hijab. The Victory Swim Collection will offer a modest swimwear option for female athletes seeking full ...

Mindy Kaling has partnered with body-inclusive, ethically candid brand Andie Swim on a fresh line of swimsuits for the summer ahead. Mindy x Andie includes 33 different pieces that were designed in ...

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No UFOs were harmed in the making of the quirky filmmaker's trippy campaign for the brand's latest swimwear collection, set to launch Feb. 21. By Danielle Directo-Meston E-Commerce Editor If you ...

The SI Swimsuit legend and sisters Mary Holland, Sarah Jane and Grace Ann are the stars of Agua Bendita’s latest campaign.

If anyone knows a thing or two about swimsuits, it would be Pamela Anderson — it's hard to picture the actress and model without thinking of her iconic red Baywatch one-piece. It seems only natural ...

"I thought this print was super fun and a twist on the classic zebra print that a lot of swim has these days. I love the mix of black and browns. The strappy cross bra top with the cheeky hipster ...

Brandon Blackwood did what needed to be done with this new swimwear collection full of vibrant colors and styles fitting for multiple shapes and sizes. The designer has always been about inclusion, ...