The Keebler Company was founded nearly 172 years ago, but the most famous part of its brand is a third as old: its eponymous elf characters were created by Leo Burnett Worldwide in 1968. Keebler, ...

Michael Cohen testified in Donald Trump’s criminal trial on Tuesday that Trump once told him he would have his then-Attorney General Jeff Sessions quash an investigation by the FBI into Cohen as well ...

A year after Ferrero Group acquired the Keebler brand, Ernie the Elf is spreading the word about “real” cookie ingredients combined with magical family moments. It’s a multi-faceted campaign that ...

Ernie the Elf wants Fred the Fourth Grader to know that Ed the Eighth Grader doesn`t drink or do dope. So neither should Fred. Ernie takes his orders from Thomas Garvin, the 50-year-old president of ...

We’re all familiar with the cartoon elves responsible for crafting the various fudge-covered cookies that stock our pantries—Keebler is one of the largest cookie and cracker brands in the U.S., and ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The Keebler Company was founded nearly 172 years ago, ...