Needham analyst Laura Martin compared the three largest short-form platforms — Tiktok, Reels and Shorts. Using revenue, active users and engagement measures, Martin values TikTok higher than Reels and ...

Facebook is coming for TikTok. After months of tests, Instagram is finally launching Reels, it’s latest take on the viral app, which is facing an uncertain future as Donald Trump threatens to ban the ...

A study finds TikTok outperforms Instagram Reels and YouTube Shorts in user engagement and content frequency, while Reels leads in watch time. TikTok achieves the highest user engagement compared to ...

Meta is testing a highly anticipated feature on Instagram Reels that allows users to pause a video just by tapping on it. For now, the ability to pause videos is only available to a small group of ...

After power users like Kylie Jenner, Kim Kardashian and Chrissy Teigen blasted changes to the social media platform, the company is rolling back features meant to emphasize its TikTok competitor Reels ...

Bite-sized videos are a huge thing on the Internet these days. The trend started with TikTok and has expanded to YouTube, Instagram, and a few other places. It’s so popular that TikTok overtook Google ...

Old allegiances may not have to die hard with the recent announcement of Instagram Reels. The Facebook-owned social media platform is competing with Chinese-owned TikTok over short-form, music-driven, ...

When it comes to buzz, the viral video app TikTok has been hard to beat in 2020’s social media scene. But now, Instagram has entered the chat. On Thursday, the Facebook-owned property officially ...

TikTok might not be winning over President Trump, but it sure beats its Instagram copycat for making and sharing short videos. By Brian X. Chen and Taylor Lorenz Millions of people have used the ...

Forbes contributors publish independent expert analyses and insights. Journalist, analyst, author, podcaster. The app icon is different. The navigation is different. The algorithm doesn’t exactly know ...

As part of his Saturday Night Live shake-up, Lorne Michaels hired five new featured players for Season 51, including two ...