Most folks are buying a Prius before the car even reaches showrooms.

Setting new records for hybrid power, with half a million miles and counting.

The Toyota Prius is the most efficient internal-combustion car on sale today. It’s affordable, too, with a base price under $30,000. Buyers can save thousands of dollars on the Prius this month. The ...

Long before ride-hailing apps reshaped city transportation, a quiet shift was already happening in taxi garages across the ...

Toyota’s groundbreaking Prius celebrates its 25th anniversary of being in the U.S. in 2026 — or maybe “observes its 25th anniversary” is a better phrase, because there’s no special edition or trim ...

Its combination of driving thrills, excellent fuel economy and – for the first time – attractive looks make for a compelling package. Redesigned for 2023, the Toyota Prius is no longer a commodity car ...

Nobody could have imagined that the main character of the car world this week would be the 2023 Toyota Prius. Once the bugbear of the enthusiast community, its place as an eco-icon was taken by ...

The first Prius model was unveiled more than a quarter of a century ago, and while it was lauded for being groundbreaking in many ways, the generations that followed over the years weren't known for ...

Introduction - Find the best Toyota deals! After a seven-year wait since the last redesign, the 2023 Toyota Prius arrives in a marketplace that's gone a bit sour on hybrids. Environmentally conscious ...

The Toyota Prius caused a literal revolution in the automotive industry when it debuted over 20 years ago. The first models could deliver around 50 mpg, numbers all but unheard of at the time, though ...