Transformers taglines say that they are "robots in disguise" and "more than meets the eye." That's certainly true if you consider that the Japanese toys were brought to the U.S. by Hasbro in 1984, ...

McFarlane Toys has expanded its collectibles lineup once again with the release of brand-new 1:3 scale busts. They are traveling away from Gotha City for this new series, as it's goodbye, Batman, and ...

What makes Robosen's version of Optimus Prime superior to the regular Hasbro version that you'd find in Target or Walmart? Well for starters, this Optimus Prime can transform on command, as you won't ...

Hasbro and Universal Brand Development collaborated to bring to life a true oddity. This is the Back to the Future branded Transformer called Gigawatt. Alongside the release of this transforming ...

Amazon's Prime Big Deal Days sale event features a variety of discounts for Prime members to check out, from offers on tech to games to movies and so much more. There are quite a few toy deals to ...

At New York Toy Fair 2023, we caught up to Robosen Robotics, which has been an incredible robotics company creating cutting-edge robot toys over the course of years. It has culminated in the launch of ...

As a kid, playing with Transformers is like pure magic. The toys can be turned from a vehicle into a robot, provided you know the steps to take to move each part. Sometimes you might forget, or do it ...

Transformers may be robots in disguise, but nothing's hiding these impressive price tags from our eyes. If you were a Transformer fan in the 1980s, then you can give a big thank you to Takara Tomy and ...

The first images for a new Transformers Studio Series action figures reveals the toy for the cinematic take on a classic Decepticon Seeker jet.

The Surprise Winners From Hollywood’s Summer of Toys The toy market is seeing unexpected gains following the release of ‘Barbie,’ ‘Transformers’ and other titles, while the underperformance of ‘The ...