The collaboration between Utah Hockey Club and WHITESPACE builds on a unique partnership between SEG and Shaun White’s lifestyle brand, which began in January 2024 with a limited-release collection of ...

It appeared Utah Hockey Club had settled on the name for the rebrand it pledged to undergo after its inaugural season before ...

On Thursday it was announced that White and the team collaborated on a special line of snowboards and apparel designed by the athlete's personal brand, Whitespace, something White was pumped up for ...

The Utah Hockey Club is without a permanent name in its first season since moving from Arizona to Utah, but it’s not without effort.

The organization will turn to its fans to help find another new name with the final three names in the running being Utah Hockey Club, Utah Mammoth and Utah Wasatch.

Utah Hockey Club will not be moving forward with "Yeti" or "Yetis" as its team nickname following rejection by the U.S.

The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand.

Utah Hockey Club has eliminated yet another potential name — replacing it with a new option for fans to vote on.

So if the Utah Hockey Club wants to be the Utah Yeti or Yetis ... Yeti has a mark for clothing, containers and even one for organizing sporting events (more sportsmen events like ice fishing ...

Wasatch, named for the Wasatch mountain range in Utah, has been swapped out with Outlaws, the team announced on Thursday. It ...

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