It was only a matter of time. On Tuesday, Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable. These ad formats are currently available to a small group of ...

Note that YouTube Premium is the only official way to watch all your favorite videos, channels, and content creators without ...

Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads.

YouTube is making it harder for people to watch videos without ads if they don’t pay for its service with Premium. But some third-party apps are still keen to let people watch content without ads and ...

When Amazon introduced ads on Prime Video in January 2024, it said it aimed to have meaningfully fewer ads than rivals—reportedly, just two to three-and-a-half minutes per hour. Less than 18 months ...

YouTube's crack down on ad blockers leads to unskippable blank video ads on the platform. Credit: Klaudia Radecka/NurPhoto via Getty Images YouTube ad-blocker users, prepare to stare at nothing for ...

Amazon is updating its ad-free streaming offering by introducing Prime Video Ultra, a new subscription tier designed for viewers who want to watch content on Prime Video without advertisements. The ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...