Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest web analytics engagement on the beverage industry. The client wanted to ...

Ask for a definition of “Web metrics,” and those in the know will not hesitate to explain. But be prepared to hear different stories. While there's no end of things to measure, there are two distinct ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Analytic solutions providers continue to find new ways to incorporate data into reports, and Google is no exception. Google introduced a new beta feature to Google Analytics called Calculated Metrics.

There are world-class analytics tools available for free from both Yahoo and Google that will get you more data than God ever intended you to have. Yet, perhaps shockingly, a vast majority of ...

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