Web analytics may well be the answer to that age-old marketer's conundrum: I know that half my budget works I just don't know which half. The main benefit of digital media is its 'trackability'.

Discover the best data analytics tools and software available. We selected these solutions based on pricing, features and more.

Others rely on web analytics to track site performance. The BodyTrends site for example contains more than 3,000 pages, and MacMurray relies on his analytics software to make sure all those pages are ...

NetIQ Corp. this week unveiled an upgrade to its flagship WebTrends Web analytics software that aims to let business users predetermine what they would like to measure and analyze about a ...

Web analytics software packages solve this problem by enabling Web designers and marketers to see and study the paths visitors are taking through the Web site, precisely determine where those ...

Web analytics software is a table stakes product for any company working to help advertisers better target their content to consumers, making tools such as IndexTools, Google Analytics and ...

Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and so on.

Web analytics is the process of making sense of data that's compiled from cookies and other information-gathering techniques. The latest Keylime software is built to help marketers manage and ...

AdWords advertisers also get some additional analytics features, said Muret, who founded Urchin Software Corp., the Web site analytics system developer that Google bought earlier this year.

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

IBM will purchase Coremetrics, a provider of Web analytics software, the company announced Tuesday. Terms of the deal were not disclosed. IBM will add Coremetrics into its portfolio of business ...

Overture to upgrade analytics software The commercial search provider aims to create a tool that could eventually be used to track the success of Web ad campaigns on rival services, including Google.