One of the modern missions of PR is to smooth out the digital barriers between a business and its target audience.

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations scrolling through TikTok for the ...

It has been a remarkable season of consecutive recognitions for renowned Nigerian marketing professional and Divisional Director of Marketing at MARKETING EDGE, Anietie Udoh.In what can best be ...