IDEO's core competencies have historically been in the realm of tangible product development. From the first Apple mouse [1] to upright toothpaste [2], IDEO was once solely concentrated on design & ...
This story is part of Change Generation, our series on young entrepreneurs making a difference. Jocelyn Wyatt and Patrice Martin are the co-leads and executive directors of Ideo.org, the unique ...
Much of your life is trying to tune out the world as much as possible. That’s a lost design opportunity. That’s Fred Dust, a partner at Ideo, talking, and he’s walking us through a new idea that the ...
For those who are familiar with the global design firm IDEO, a few words might come to mind. Consulting. Design thinking. K-12 and higher education? Yes, IDEO has indeed carved out a space for itself ...
The following post was published on Knowledge@Wharton on March 19, 2012. Jocelyn Wyatt is the Executive Director and Co-Lead of IDEO.org, the nonprofit organization started by Palo Alto, Ca.-based ...
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News that Ideo, one of the world's largest and most distinguished design firms, had sold a chunk of its business and joined a creative collective caught many in the design world by surprise. "Wow, is ...
Whether it’s a watch or a school, design is psychological. And all of us are designing things—whether our work space, kitchen countertop, or a party we’re thinking about throwing. A world leader in ...
When Barack Obama hired John Berry to head his Office of Personnel Management earlier this year, the president did not mince words. "John, we've got to make it cool again," Obama said to his new hire.
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