A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Deciding on the right mix of marketing strategies is a huge undertaking for any business. Some might feel compelled to dive into the deep end and get into the weeds with all the tools at their ...

Industry Key Success Factors are the 5-6 core competenices that seperate the good from the great firms in an industry. You ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...