Women’s sports investment is growing, and it’s scoring big for advertisers. In a new “Women’s Sports Playbook” report from WPP Media, in partnership with EDO, Adverteyes, and VideoAmp, which aims to ...
The hardest part of becoming a strategist used to be earning the right to think. Today, AI has taken away that entry point ...
Dana Sarkis shares why the future of AI in marketing depends less on automation and more on diverse leadership, human insight ...
A new survey found that only about one-third of consumers rated the controversial Good Good ad inappropriate, with women more likely than men to disapprove.
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Women in advertising 2026 issue is out now

Campaign Middle East’s latest issue, Women in Advertising 2026 is out now online and on stands. The issue showcases opinions ...
Add Yahoo as a preferred source to see more of our stories on Google. Image Credit: Deposit Photos. The 1950s were a time of poodle skirts, sock hops, and an endless supply of optimism. But behind the ...
To look at how society has changed over time, we don’t just have to rely on history books. Sometimes, the proof is sitting right under our noses. To spot it, you could rummage through a drawer and ...