NBA Finals Ads Generated 132x the Impact of Primetime TV as Basketball Delivers Powerful Engagement Across the Board in EDO's 2026 Basketball TV Outcomes Report A Knicks-Spurs Finals rematch 27 years ...
New research released by EDO, the TV outcomes company, finds that ads airing during basketball programming generated 4.1x as much impact as the average ad on broadcast and cable primetime during the ...
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