Zenith Electronics Corp., the Glenview-based television-maker that has taken its lumps from foreign competition in recent years, announced Tuesday that it is preparing for high-definition TV, expected ...
Gomes-Casseres, Benjamin, David B. Yoffie, and Heather A. Hazard. "Zenith and High-Definition Television--1990." Harvard Business School Case 391-084, February 1991. (Revised April 1991.) ...
Abstract Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high ...
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